What we've achieved so far

Penrith BID are proud to have achieved a great deal over the last ten years, the strength of which has resulted in the BID continuing for another five year term.

Marketing Penrith as a destination of choice for shopping, leisure and tourism through the creation of Discover Penrith established by the BID in November 2013. This includes a dedicated website which acts as a centralised hub for businesses, events and activities.

Promoting Penrith’s vibrant town centre through sponsorship and support for a programme of events and activities taking place throughout the year. Funding from the BID has been vital in the development and growth of existing events such as the Winter Droving and May Day.

Taking Pride in Penrith through the award-winning Greening Penrith initiative which has transformed the appearance of the town through colourful flower displays, and expanded the number and coverage of businesses participating with baskets and planters. The town’s Christmas Sparkle has also been hugely successful and each of these initiatives have achieved very high levels of satisfaction from the business community (83% and 77% respectively).

Encouraging a Professional Penrith through year-on-year growth in the numbers of businesses participating in training courses organised and part-funded by the BID, helping to ensure that businesses in the BID area maximise the opportunities to invest in the professional development and skills of their owners and staff.


Key BID initiatives:

Here are some quick links to some of our most popular initiatives:

Greening Penrith

Penrith Sparkle

Training Courses

Discover Penrith

We are looking to build on our previous successes within our four key areas:



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