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Pre Lockdown Letter


I took on the role of postie yesterday and hand delivered a letter to almost all of the businesses in town.  Apologies if you didn’t receive one – there were a few where I couldn’t spot your letter box!  A copy of the letter is below (at the end of this email). If you didn’t receive a hard copy then please do have a read.

It was great to meet so many of you and to find out the mood of the town before the next lockdown. It’s good to know so many of you are planning to adapt Click & Collect services.  The new web page is now live and being promoted via our social media channels and with partners:

I am still waiting for the official Cabinet Office update, but I am aware that they are working on updating their website at present. There is now a list of businesses who are permitted to stay open (section 4 of this page):

The is likely to continue to be updated throughout the day, until I receive the official update.  I know a number of you are waiting on this information to see if you can open your doors tomorrow, hence why I’m sending it without the ‘official’ Cabinet Office update.  I’ll send the official update, so you know they have finished updating the details (for today at least!)

Take care of yourselves, stay safe and do get in touch if you need any help or support.

Kind regards



Letter sent 04.11.2020:

FAO The Business Owner/Manager


Dear Penrith Business Owner

How we are going to help and support your business through Lockdown 2.0

I am gutted to have to write this letter, but we are in unprecedented times.  Business improvement has been replaced by business survival. With a new National lockdown starting on Thursday, we will fight to help as many businesses as possible in town survive.  So, even if you are not a levy payer, please read on. We are ALL in this together; the more shops and businesses who survive this next lockdown, the more appealing the town will be as a place for people to visit and enjoy.


Penrith Business Support

If you don’t already get emails from me, then please email and ask to be added to our mailing list.

As well as Cabinet Office updates, I also send out details of support and grants and any community engagement events which support Penrith businesses. Please, make sure you get these regular updates from us.  Past updates can be found at

Keeping in touch with your customers through lockdown and beyond

The businesses who managed best during the first lockdown were those who kept in touch with their customers. We can help you get your message and keep your business in customers’ minds at no additional cost.

I manage the Discover Penrith website, Facebook, Instagram and Twitter feeds. I’ve also set up a new group ‘Christmas in Penrith’ on Facebook, where anyone can share local festive content. Please make use of these resources, they are there for you to promote your business:

  • If you’re not on social media and would like help setting up, we can help
  • If you have an offer or promotion get in touch so I can share the information (you can share it to the Christmas in Penrith group straight away)
  • If you’re offering delivery services, get in touch so we can add you to the online business listing
  • Our Facebook page has a reach of nearly 37,000 and engagement is high, so let’s help our community to #ShopLocal #ShopPenrith

BID are getting daily requests from locals, asking what offers and promotions shops have on for Christmas and also who will be doing delivery/click and collect. I have set up a dedicated page to promote ‘who’s doing what’

If you would like to be listed and haven’t already replied to my email from last weekend then please email me or call and I can get your business listed so we can promote the town as a whole to our local community.

Setting up Click and Collect

Jonathan Davies (Penrith Town Councillor and Evolve Penrith) if offering free support for shops to set up Click and Collect Services ready for Thursday.

Jonathan says: “I am offering to work with you to put a facility in place free of charge through my business to support our local business community over the hard times we face together.  Please DM me and let’s get you click and collect enabled to face the next few weeks and keep you trading.”

Jonathan can be contacted on 07777647007 or via  Facebook messenger

Penrith BID Action at government and National level

At time of writing I am awaiting further information with full details of the closure of non-essential retail. The health of our community should always be top priority, and we support decisions taken that will protect our town from Coronavirus Covid-19.

That said, we are disappointed for our hard-working businesses – the retail outlets that have worked hard to adjust and keep customers safe over the last few months, and those who were busy behind the scenes keeping everyone safe. We know there will be further hardship and struggle, but Penrith BID will do whatever it can to provide help, support and guidance.

  • We will be lobbying government for extraordinary support for businesses affected by these extraordinary measures in the town.
  • We will also lobby government for a review of business rents, particularly the stress being imposed by private landlords who are unable or unwilling to provide rent reductions.
  • We will work with British BIDs, the national umbrella organisation, to ensure we are providing all our businesses with the latest updates and information.

The BID team remains available and will continue to assist and advise our businesses through this unprecedented situation, providing guidance to prepare for fully reopening safely when it is permitted to do so.

How to Get in Touch

Contact:              Philippa Ball – BID Administrator / Manager


Call:                      01768 555100 (and find us on Facebook) (and find us on Facebook, Twitter and Instagram)

If you need help, please just contact me. Or, if you have ideas about things you think BID should or could be doing to support our shops and businesses, please let me know.

Stay safe

Philippa Ball, Penrith BID Administrator / Manager


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